Your company is growing. Your ideas are taking shape. Now you need the right people to know who you are, what you do and why it matters.
Brainfyre is a Los Angeles-based boutique public relations firm working with startups, founders and growing companies to build visibility, credibility and lasting brand recognition. We help businesses clarify their story, prepare for media attention and develop a PR strategy that supports where they want to go next.
Some companies are ready to pursue earned media. Others need to get their messaging, online presence and communications materials in order first. We meet you where you are and help you determine what makes sense for your business.
You don’t need to have everything figured out. You do need a business worth talking about and a willingness to build its visibility.
LET’S TALK ABOUT YOUR PR GOALS
PR for Startups at Different Stages of Growth
There isn’t one right time to hire a PR agency. Your needs depend on your business, your goals and what you have to say.
Brainfyre works with companies that are preparing to enter the market, building awareness after launch or ready to establish a more consistent public presence. We look at where your business stands, identify the opportunities worth pursuing and recommend a practical next step.
You’re preparing to launch
You have a product, service or business concept taking shape, and you’re getting ready to introduce it to the market. Before seeking media attention, you may need clearer messaging, a stronger digital presence and a better sense of what makes your company worth covering.
You’ve launched, but visibility is limited
Your website is live. You’re serving customers or building traction. People outside your immediate network may not know you exist. PR can help you develop a stronger public profile, identify relevant media opportunities and communicate what sets your company apart.
You’re growing and ready for sustained PR
Your business has a clearer story, meaningful milestones and a reason to be part of industry conversations. You’re ready to build relationships with journalists, position your founder as a credible voice and pursue earned media opportunities that support your larger business goals.
You need experienced PR guidance
You may have an internal marketing team, a founder handling communications or no dedicated PR staff at all. Brainfyre provides senior-level PR strategy and hands-on support without the layers of a traditional large agency.
Not Ready for Media Outreach? Start With Project Launch.
Publicity works best when your business is prepared to handle the attention. If your messaging is unclear, your online presence doesn’t reflect your company or you haven’t established the materials needed to support a media campaign, pitching journalists may be premature.
That’s why Brainfyre created Project Launch: a three-month PR foundation program that gets newer businesses ready for active media outreach. Get the full 90-day program for a special investment of 3k.
During the program, we help establish the communications foundation your company needs to present itself with clarity and confidence. Depending on your needs and agreed scope, this can include brand positioning, messaging, digital presence, PR planning and social media assets.
Project Launch does not include active media outreach. The goal is to use the 90-day engagement to prepare your business for the next stage of PR.
Project Launch may be right for you if:
- Your company is new or recently launched.
- You know what you offer, but your messaging needs work.
- Your website and social presence need to tell a more consistent story.
- You want professional guidance before committing to an ongoing PR program.
- You’re willing to invest in preparation before pursuing media coverage.
You don’t have to rush into a retainer to start building your company’s public profile.
Ready for Publicity? Let’s Build Your PR Program.
If your company has a clear story and is ready to pursue media attention, Brainfyre can help you build a sustained public relations program around your goals.
Our work may include:
Media relations and earned media. We identify relevant media opportunities and develop targeted outreach designed to connect your story with the journalists and outlets that matter to your business. Coverage is determined by editorial interest, and placements are never guaranteed.
Founder and executive thought leadership. Your expertise can be one of your company’s strongest communications assets. We help shape ideas, develop commentary and pursue opportunities that position you as a credible voice in your field.
Press releases and company announcements. From launches and business milestones to partnerships and other meaningful developments, we help determine which announcements warrant a formal release and how to communicate them clearly.
Podcast and speaking opportunities. We identify relevant opportunities for founders and executives to share their expertise, reach new audiences and build professional credibility.
Digital PR and online visibility. We consider how earned media, expert commentary, credible third-party mentions and useful online content can contribute to your company’s public presence, including its discoverability in search engines and AI-powered search experiences.
Reputation and communications strategy. As your business grows, your communications needs may change. We provide strategic counsel to help you communicate clearly, protect your reputation and respond thoughtfully to emerging issues.
Services depend on your goals and agreed scope. Brainfyre will discuss what makes sense for your company before recommending a program.
Why Work With a Boutique PR Firm?
Early-stage companies need a PR partner who understands that time and resources matter. They also need more than a list of journalists and a monthly activity report.
Brainfyre is a boutique firm built around direct communication, senior-level expertise and thoughtful PR strategy. We take the time to understand your business, the people you want to reach and the story you want to tell.
Work directly with experienced PR professionals. Your account receives senior-level attention, with hands-on work rather than unnecessary layers of agency management.
Build a strategy around your business. We consider your stage of growth, available resources, news opportunities and communications goals before recommending an approach.
Know when to hold off on pitching. We won’t recommend active media outreach just because you want publicity. If your business needs more preparation, we’ll tell you.
Focus on earned media and credibility. Our work centers on strategic public relations and legitimate editorial opportunities, not paid placements presented as independent coverage.
Get honest counsel. PR takes time, and results depend on factors beyond any agency’s control. We set realistic expectations, communicate openly and help you understand what the work is designed to accomplish.
Brainfyre operates as a remote-first firm based in Los Angeles, serving clients beyond Southern California as well.
How Much Does Startup PR Cost?
The cost of PR depends on what your company needs and whether it’s ready for active media outreach.
Brainfyre’s retainer PR services begin at $5,000 monthly, requiring a six-month minimum commitment. Because every strategy is tailored, the final scope and fee reflect your unique communication priorities and support needs. Investment levels adjust upward for accelerated goals, complex needs, and more intensive or ambitious campaigns.
For companies that need a foundation before beginning active PR, Project Launch offers a separate three-month engagement that we mentioned earlier: Project Launch. Ask Brainfyre about current program pricing and scope.
We don’t charge hourly fees, work on commission or guarantee specific media placements. Before recommending a program, we’ll discuss your goals, readiness and budget to determine whether there’s a sensible fit.
Is Your Startup Ready for PR?
Before hiring a PR agency, consider a few questions.
- Can you explain what your company does and why it matters?
- Do you know which audiences you want to reach?
- Is your website ready for someone who hears about you for the first time?
- Do you have a founder or spokesperson available to participate in interviews and provide insight?
- Are there meaningful developments, expertise or perspectives that could interest journalists?
- Are you prepared to invest time and resources in building visibility over several months?
You don’t need a perfect answer to every question. The point is to identify where your business stands and what needs attention first.
If you’re ready for media outreach, we can discuss an ongoing PR program. If you need to strengthen your foundation, Project Launch may be a better starting point.
And if PR isn’t the right investment for you yet, we’ll be upfront about that, too.
Frequently Asked Questions About Startup PR
What does a startup PR agency do?
A startup PR agency helps a company build public visibility and credibility through strategic communications. Depending on the company’s needs, services may include media relations, press releases, founder thought leadership, podcast opportunities, reputation management and digital PR. A good PR partner also helps determine when a company is ready for publicity and which opportunities are worth pursuing.
When should a startup hire a PR agency?
A startup should consider hiring a PR agency when it has a clear business story, knows which audiences it wants to reach and can support its public claims with credible information. Some companies benefit from PR before launch, while others should establish their messaging and online presence first. Brainfyre offers Project Launch for businesses that need a three-month foundation before active media outreach.
Can I hire Brainfyre if my startup has just launched?
Yes. Brainfyre works with newer businesses as well as growing companies. The right starting point depends on your messaging, digital presence, business goals and readiness for media outreach. Project Launch may be appropriate if your company needs preparation before pursuing active PR.
Does Brainfyre work with startups outside the technology industry?
Brainfyre works with startups and growing businesses across a range of industries. The best fit depends on the company’s goals, story and PR needs rather than its industry label alone. Contact us to discuss your business and determine whether our experience and services suit your objectives.
Does Brainfyre guarantee press coverage?
No. Editorial decisions belong to journalists and media outlets. Brainfyre develops communications strategies, conducts outreach and pursues relevant opportunities, but no ethical PR agency can guarantee independent editorial coverage. If they do, run.
How long does startup PR take to produce results?
PR timelines vary by company, industry, news cycle and the opportunities available. Some announcements may attract attention relatively quickly, while sustained visibility and thought leadership often take longer to build. Brainfyre sets expectations based on the company’s goals and the scope of the engagement rather than promising a particular result by a fixed date.
Does Brainfyre offer a short-term option for startups?
Yes. Project Launch is a three-month PR foundation program for businesses that need to prepare before active media outreach. Ongoing PR engagements have a six-month minimum commitment and start at $5,000 per month. The two programs serve different needs, so we’ll help you determine which makes sense for your business.
Is Brainfyre based in Los Angeles?
Yes. Brainfyre is a Los Angeles-based boutique PR firm with a remote-first team serving clients in Southern California and across the United States.
How do I know whether Brainfyre is the right PR firm for my startup?
Start with your goals. If you need help preparing your company for publicity, building a stronger story or developing ongoing earned media and thought leadership, Brainfyre may be a fit. We’ll discuss your business, explain what we recommend and tell you honestly if another approach would make more sense.
Let’s Talk About What’s Next for Your Company.
Your business has a story worth telling. The next step is figuring out how to tell it to the right people, at the right time, for the right reasons.
Whether you’re preparing for your first public launch or ready to build a more consistent PR presence, Brainfyre can help you identify the next step.
Tell us about your company, where you are in your growth and what you want PR to accomplish. We’ll take it from there.
Ready to talk?